UNI WORK
LURPAK
For Leo Burnett
The core idea for this IMC campaign was to make cooking look easy. To do this, we used parallels between every-day movements and translated them into movements that could be used in the kitchen (e.g. turning up the volume on the car radio = turning the oven on). This was to be our TV advertisement.
We then tapped into the power of Facebook by conceptualising a feature that would allow users to browse recipes (all Lurpak related), and that could also send users the full shopping list of ingredients they needed for each recipe. Additionally, experiential advertising was also included in this campaign in the form of food trucks at outdoor events (such as food festivals for example), where people could see the product in action and taste its potential.
VOLKSWAGEN
For Adam & Eve DDB
The essence of this campaign was to use the German and American heritage of Volkswagen and Beats to our advantage. Germany is renowned for its high-quality products, and the USA is a powerhouse in the music industry. Put the two together, and you get “German engineering. American sound.”, or in other words, the Volkswagen up!.
MUBI
D&AD entry
The idea was to showcase MUBI as the antidote for oversaturated content that some other movie streaming services provide.
We went for an execution that aimed to pique the interest of the target audience by not explicitly telling them what MUBI was, to get them to engage with the adverts and find out for themselves. The artwork in the print ads is themed around this idea of a daily habit or daily dose to complement the copy.
The campaign also features sponsorships of outdoor cinemas to reach the classic/indy movie lover target audience.
NIKE
'Athlete of the month'
This digital campaign for Nike was devised in 7 days and aimed to drive up online customer engagement with the brand.
It revolved around the idea of getting people to vote monthly for their favourite Nike-sponsored athlete; if their athlete was picked they were in with a chance of winning free Nike gear from the athlete's range of products. There was also an opportunity for amateur athletes to compete with each other using the Nike+ app to become amateur 'Athlete of the month'.
Get Kids Going
Sport and mobility for disabled children
The work we did for the Get Kids Going charity mainly revolved around an experiential event, similar to the Red Bull Soapbox race, except with customised wheelchairs instead of carts. The aim was to increase awareness and get everyone involved in the cause whilst having fun. Anyone could participate in the event, so as not to alienate any potential non-disabled donors. Due to the limited budget, we were counting on a lot of earned media from people’s snapchats, videos as well as press coverage to increase the reach of the campaign. The event would have been sponsored by Change 4 Life and Lucozade to give it more credibility.