NIKE

This campaign was purely online, and made use of Nike's vast social media following as well as its Nike+ Running app. The reasoning behind this was that although Nike has millions of followers on their various accounts, the engagement with the posts was pretty low for such a huge brand. Due to this, I wanted the core of the campaign to be engaging with the consumers. 
The first part of the strategy involved a voting system on the Nike website, where people would be able to vote for the athlete who they thought was most deserving. The athlete with the most votes would be nominated “Athlete of the month” and people who voted for said athlete would be automatically entered in a raffle to win Nike products related to the athlete’s sport. To illustrate, if Cristiano Ronaldo won, the person who voted for him and won the raffle would be able to choose any product out of the Nike Football range and get it for free.
The second (and more interactive) part of the campaign relied on users utilising the Nike+ app (and Nike Fuel band if they had one) to track their athletic performance throughout the month and compare it to other amateur athletes. For people who didn't have the app/Fuel band, the competition also allowed people to post their feats on social media using specific hashtags. The winner of the amateur 'Athlete of the month' would be featured on Nike's social media and receive a bundle of free Nike apparel related to their sport. 
(For more information on the campaign, please get in touch and I can send you the full details of the strategy).
Click on images to enlarge.