WOK STAR

Like some of my other personal work, this is a one-liner that I thought of and that I wrote down on my phone to make something of it later on.

VANS

This is an attempt to reconnect VANS to its 'old skool' skating roots, reinforcing the values of the brand. Due to the fact that it has become a global brand, and is more of a fashion statement rather than a skate shoe, people should be reminded how it all started. 

OXFORD THESAURUS

In a world of abbreviations and emojis, words have become underrated. I felt like people have forgotten the importance of having a wide variety of vocabulary, so I devised this campaign for the oxford thesaurus, a vastly undervalued tool in my opinion.

A print poster addressing the problematic reputation Adidas Superstars have gained through their popularity. They are no longer seen as different or unique, but as common and ubiquitous. The message behind the ad is that although many people might have the same shoe model as others, only the person who wears them can make them unique. 

GILLETTE

This TV script tries to showcase the Gillette electric shaver in unusual and attention-grabbing ways to generate buzz in a light-hearted manner. So many shaver/trimmer ads are so dramatic and intense, I thought I'd try to make an ad with a different tone.

APPLE

Apple has always had minimalistic advertising, and I wanted to create something that mimicked that. Rather than promote solely the newest model, I wanted to shine light on all iPhones, new or old, that have been people's pocket companions for years. Not everyone can afford the latest iPhone, so it's nice to remind them that the older models are also incredible (well, except the iPhone 3G and the iPhone 4).